As an enrichment of "the happiest weekly magazine", Greenhouse developed a voice experience for Sanoma Netherlands. Because unlike a large part of the target group, the Donald Duck Magazine was not yet present on the Google Assistant. There we saw an excellent opportunity within the game domain: with correct optimization, someone can call up a game via the command: "I want to play a game". Such a game achieves an average of 10,000 conversations per month and also reaches users who do not specifically ask for "The Donald Duck".
The voice concept was: an interactive Donald Duck Quiz and an option to ask for jokes. (More concepts will follow in the near future.) We decided to unite both the quiz and the jokes in one Google Action. Both can be called with the command: "Hey Google, I want to talk to the Donald Duck." (Where the word "the" is added to emphasize that people do not quack with the duck, but with the magazine.)
To enhance the experience, we used recognizable music and sounds from DuckWorld and almost everything is spoken by an already existing character: Kris Kwis.
During the development of the Google Action we decided to make use of the DuckDenkers (DuckThinkers). A group of more than 1500 readers, who contribute ideas to the magazine. Their valuable feedback has been processed in the final version. For example, we noticed that both concepts were well received, but the first version of the quiz contained too many answer options.